Executive Team

Ben Pieyre

Chief Executive Officer & Director

Ben joined BOOM in September 2019.  Formerly BOOM Chief Operating Officer, Ben was appointed Chief Executive Officer and Managing Director 10 July 2023.

Ben has worked in the crane hire industry since 2006 commencing his career as a fleet controller before establishing his role in senior management.  He has extensive operational experience specialising in Civil Construction, Industrial Services and Maintenance Sectors, as well as HR/IR and Engineering. Ben is currently the Vice president of the CICA board and Vice Chair for the WA committee. Ben holds an Advance Diploma in Leadership and Management and French qualifications in Business Management, Human Resources, Commerce and Marketing.

Emmanuel (Manny) Bikakis

Chief Financial Officer
B. Bus (Accounting & Business Law), CPA, MAICD

Manny joined BOOM in December 2022

Manny has widespread experience across the Property Development & Major Projects industries, Petrochemicals internationally (both at BP & PPG), and the Agricultural sector, where he’s driven key financial & cultural turnarounds. Manny brings extensive finance & business services skills, as well as broad commercial, strategic and operational knowledge. Manny is a Certified Practicing Accountant, holds a Bachelor of Business (Accounting and Business Law), Post Graduate in Management and is a Member of the Australian Institute of Company Directors.


Reuben David

General Counsel & Company Secretary
B.Com, LLB (Hons), FGIA

Reuben joined BOOM in January 2022

Reuben joined Boom Logistics from Orica Limited where he most recently served as Acting General Counsel and Company Secretary for Orica’s West Australian Joint Ventures.  Previously, Reuben served as Senior Legal Counsel at Bluescope Steel Limited, and before that he worked as a commercial lawyer with Minter Ellison and K&L Gates. He holds a Bachelor of Commerce and Bachelor of Law (Honours) degree from the University of Melbourne and is a Fellow of the Governance Institute of Australia.

Senior Management Team

Lester Fernandez

General Manager – West Coast
B Com (Finance)

Lester joined Boom Logistics as General Manager West Coast in September 2022 and has been in the crane hire industry since 2011. With a degree in Finance and tertiary qualifications in Project management, Human Resources and Management. Lester brings a wealth of experience in the Resources, Infrastructure, Maintenance sectors.  His industry knowledge, commercial acumen and capability adds significant value to the Boom Logistics leadership team.



Tony Raby

General Manager – Heavy Lift & Renewables
Dip Law LPAB

Tony joined BOOM in July 2010.

Prior to joining BOOM , Tony has 16 years’ experience as a General Manager in the manufacturing, construction and heavy industrial services sectors, having worked for companies such as CSR, Readymix, Steelstone and the Shell/Hanson JV Pioneer Road Services.  Previously BOOM General Manager of NSW and QLD, Tony has a long and successful record in both direct operational roles, and corporate leadership roles in safety, contracts, I.R and business strategy.

Angas Smyth

General Manager – Finance
B.Com, CPA

Angas joined the BOOM team in 2016 and previously served as the Company’s Commercial Manager prior to being appointed to General Manager – Finance in September 2022.

He has extensive experience in management of financial and commercial streams across the Company’s packages of works with his role being responsible for functional financial management & financial planning.

Angas is a Certified Practicing Accountant and works in unison with executive & state based management teams.

Rod Welfare

National Operations Manager

Rod has worked for BOOM since 2010, initially as a Supervisor, and has progressed through a small number of management roles during his tenure to his current role of National Operations Manager.

Through extensive on the ground experience, Rod possesses the technical understanding & knowledge of ‘on the ground’ requirements to deliver projects & contractual requirements to our clients.

Within Rod’s role as National Operations Manager, he is responsible for the operational management of Queensland along with Projects, Fleet Management and Inter-operational support.

Shane McLaughlin

State Manager – NSW, VIC & Travel Towers

Shane joined BOOM in February 2022 and has extensive experience within the crane hire industry within Australia, having undertaken senior management roles within the sector for the past 17 years.

With extensive experience dealing with blue-chip clients and significant exposure in the management of Construction, Mining and Oil & Gas sectors, Shane has a full understanding of the compliance & performance expectations of these clients.

Arthur Ziolek

National Business Development Manager
B.Com, MBA (Supply Chain Management)

Arthur is a driven National Business Development Manager who has been with BOOM since 2016.  He has over 20 years of experience, previously working for Leighton Contractors, Toll and DHL, in supply chain management and business development with significant expertise in supporting large-scale client construction & EPCM projects with their crane & support service requirements.

In his pivotal role, Arthur is responsible for the identification and development of project opportunities, maintaining industry relationships, formulating bid strategies and preparing bids and submissions.

Julie McNamara

National Support & Services Manager
DipFin, CCE

Joining BOOM in 2017, Julie previously served as Shared Services Manager prior to being appointed to her current role of National Support Services Manager in early 2020. Her role encompasses management of Company Credit, Accounts & Payroll functions through management of the Business Support Centre.

Julie brings a wealth of experience in credit management with qualifications as a Certified Credit Executive and is also the National President of the Australian Institute of Credit Management.

Andrew Brooks

General Manager – Human Resources

Joining BOOM in November 2020, Andrew has extensive Human Resources management experience working within Construction, Mining & Infrastructure industry sectors focusing on Human Resources, Organisational Capability and Employee / Industrial Relations.

Being an experienced HR/IR Manager, Andrew adds significant value and industry understanding to our Senior Management Team to drive employee compliance & development, retention and social initiatives.

Chris Nicholls

General Manager – HSEQ
B.Com (Management), Grad Cert OHS

Chris joined BOOM in September 2023 to lead National Health, Safety, Environment & Quality functions.

Chris has over 15 years experience within the crane industry with over a decades experience within HSEQ leadership roles.  Chris’s extensive experience stretches across the resources, construction and oil & Gas sectors throughout Australia.