Executive Team

 

Lester Fernandez

Chief Executive Officer (Interim)

Mr. Lester Fernandez is a senior executive with over 15 years of leadership experience across Australia’s crane, logistics, and industrial services sectors. He currently serves as Director of Operations at Boom Logistics, overseeing national operations with a portfolio exceeding $220 million and a workforce of more than 700.

Mr. Fernandez brings deep expertise in P&L management, commercial contracting, enterprise risk, and organisational change. He has led multiple business turnarounds, labour restructures, and major EBA negotiations in complex, unionised environments.

He holds tertiary qualifications in finance, project management, human resources, and general management. Additionally, Mr. Fernandez serves as a WA Board Member of the Crane Industry Council of Australia (CICA), contributing to national policy and industry safety standards.

Reuben David

General Counsel & Company Secretary
B.Com, LLB (Hons), FGIA

Reuben joined BOOM in January 2022

Reuben joined Boom Logistics from Orica Limited where he most recently served as Acting General Counsel and Company Secretary for Orica’s West Australian Joint Ventures.  Previously, Reuben served as Senior Legal Counsel at Bluescope Steel Limited, and before that he worked as a commercial lawyer with Minter Ellison and K&L Gates. He holds a Bachelor of Commerce and Bachelor of Law (Honours) degree from the University of Melbourne and is a Fellow of the Governance Institute of Australia.

Senior Management Team

Angas Smyth

General Manager – Finance
B.Com, CPA

Angas joined the BOOM team in 2016 and previously served as the Company’s Commercial Manager prior to being appointed to General Manager – Finance in September 2022.

He has extensive experience in management of financial and commercial streams across the Company’s packages of works with his role being responsible for functional financial management & financial planning.

Angas is a Certified Practicing Accountant and works in unison with executive & state based management teams.

Rod Welfare

General Manager (East)

Rod has worked for BOOM since 2010, initially as a Supervisor, and has progressed through a small number of management roles during his tenure to his current role of General Manager (East).

Through extensive on the ground experience, Rod possesses the technical understanding & knowledge of ‘on the ground’ requirements to deliver projects & contractual requirements to our clients.

Within Rod’s role, he is responsible for the operational management of Queensland, Victoria and NSW Projects, Fleet Management and Inter-operational support.

Chris Vas

General Manager (West)

Chris is a seasoned leader with over 13 years of experience in the industrial services sector, specialising in cranes and rigging.

His extensive background encompasses regional contract project and team management, handling high-value, business-critical contracts across greenfield and brownfield projects in the mining and construction sectors. Christopher excels in strategic business planning, operational management, and the development and execution of growth initiatives, maintaining a strong focus on safety and stakeholder satisfaction.

Chris holds a Bachelor of Biomedical Science from The University of Notre Dame Australia, complemented by an Advanced Diploma of Engineering (Mechanical).

His educational foundation in both biomedical science and mechanical engineering equips him with a unique blend of analytical and technical skills, which he has effectively applied throughout his career.

Shane McLaughlin

National Business Manager – Travel Towers

Shane joined BOOM in February 2022 and has extensive experience within the crane hire industry within Australia, having undertaken senior management roles within the sector for the past 17 years.

With extensive experience dealing with blue-chip clients and significant exposure in the management of Construction, Mining and Oil & Gas sectors, Shane has a full understanding of the compliance & performance expectations of these clients.

Arthur Ziolek

National Business Development Manager
B.Com, MBA (Supply Chain Management)

Arthur is a driven National Business Development Manager who has been with BOOM since 2016.  He has over 20 years of experience, previously working for Leighton Contractors, Toll and DHL, in supply chain management and business development with significant expertise in supporting large-scale client construction & EPCM projects with their crane & support service requirements.

In his pivotal role, Arthur is responsible for the identification and development of project opportunities, maintaining industry relationships, formulating bid strategies and preparing bids and submissions.

Elaine Buchanan

General Manager – HR & Industrial Relations

Elaine joined BOOM in October 2024 and brings 20 years’ experience as a HR and Industrial Relations profesional.  As a practicing lawyer, Elaine brings a wealth of knowledge and experience as well as a unique blend of strategic insight and practical expertise, having worked for Mining Companies, Services and Mining Contractors as well as various law firms specialising in Industrial and Employment Relations.

Chris Nicholls

General Manager – HSEQ
B.Com (Management), Grad Cert OHS

Chris joined BOOM in September 2023 to lead National Health, Safety, Environment & Quality functions.

Chris has over 15 years experience within the crane industry with over a decades experience within HSEQ leadership roles.  Chris’s extensive experience stretches across the resources, construction and oil & Gas sectors throughout Australia.